MEDIA INQUIRIES/REQUESTS FOR INFORMATION FROM THE MEDIA:In the event staff is contacted by the media for information on programs, events, policies or issues pertinent to the District and/or the Department, staff is asked to refer the caller to the Communication Specialist at 916-405-5339. The Communication Specialist will handle the call and determine, with input from the Division Head, who is best to respond to the request. If staff is determined to be the correct person to accommodate the request, they should proceed with caution. A few points to remember when you find yourself talking with the media:• There is no such thing as “off the record” • State only the facts, do not guess or speculate • It is okay to say “I don’t know” when you don’t know. Promise the media that you will find the answer and respond in a reasonable timeframe • Do not ever say “no comment” • Don’t say anything you wouldn’t want (or feel comfortable with) being publicized on the front page of a newspaper as “breaking news”
ON-SITE MEDIA VISITS:If contacted by the media for a story or on-site publicity opportunity, refer the media representative to the Communication Specialist at 916-405-5339.